Media Promo

• Total market coverage on four radio stations

• A saturation newspaper campaign

• TV advertising

• Direct personalized mail target marketing

• An effective public relations campaign

Just to give you an idea of the effectiveness of our promotion, following are some of the many media quotes that we get every year, not including the extensive TV coverage the show gets:

26,000 visitors over three days..

Hundreds of Exhibitors from around the world were featured at the event which welcomed over 26,000 visitors over three days... As wine becomes more popular, people are seeking vintages that complement their favourite foods.... People who are really keen on wine and food come together in one place.

Tracey Tong, metro news, Nov. 05, 2007

Annual Ottawa Wine and Food show to showcase fabulous food, venerable vineyards.

There’ll certainly be lots of tasty nibbles to enjoy at the 22nd annual Ottawa Wine and Food show...And wine? Of course there’ll be lots of fine vintages to sample too...The Ottawa show is the largest wine and food event in Canada, which regularly attracts capacity attendance of 26,000 in 53,000 square feet of floor space...In total 207 booths will be set up to pour 1,400 different wines....

Rod Eade, Ottawa Citizen, Nov. 2007

A annual event that has put Ottawa on the map

For wine and food aficionados in Ottawa, the name Halina Player carries as much weight as the prime minister’s does to politicos. Twenty-two years ago, Ms. Player introduced a city deemed sleepy, unfashionable, and averse to high culture to the wine and food show. It’s now a annual event that has put Ottawa on the map.

Brian Adeba, Embassy Newsweekly.

In Ontario , on average we purchase wines that cost $10-$12 a bottle. While Kalaboukis said there are good wines in that price range, the wine and food show is an ideal opportunity to sip beyond your price range. You might just find a wine worth the splurge for an upcoming special occasion.

Andrienne Ascah, Ottawa Sun, Nov. 2007

Artisan cheeses

If cheese is a passion for you, take advantage of a great chance to taste some excellent artisan cheeses from Quebec at the 22nd annual Ottawa Wine and Food show this weekend at the Congress Centre.

Gay Cook, Ottawa Citizen, Nov. 2007

Chef to the stars will have you California dreamin

The dashing Chef Daniel Isberg, who will prepare Californian cuisine at the Ottawa Wine and Food Show kitchen demonstrations, is a private chef to the stars, from Hollywood actors Antonio Banderas, Sean Connery and Sharon Stone to Microsoft mogul Bill Gates.

Adrienne Ascah, Ottawa Sun, Nov. 1, 2007

Cheers to France!

Oh, to be marooned with fine French wines. French wines shine at Ottawa Wine & Food Show. As France’s ambassador to Canada, Daniel Jouanneau, points out “French wines need to maintain their distinctiveness”. You can make your own decisions about recent vintages of French wine if you go to this year’s Ottawa Wine & Food Show, this weekend at the Ottawa Congress Centre. The theme country is France, there’ll be more French wines than usual (about 100) and they make for a good representation from all the major French wine regions.

Rod Phillips, Worlds of Wine, Ottawa Citizen, Nov. 1, 2007